This was a pitch work done for Ruchi Soya Industries. Ruchi has a core business in edible oil. To keep up with the changing consumer behaviour they have come out with Sunrich Sunflower refined oil in the market.
The job involved designing the overall packaging look and feel as well as the container. The proposed Can shape was designed keeping in mind the ease of usage. Sachet and 1ltr bottle designs were also presented and liked.