Creamy Delights is the Kwality Wall’s in-home brand. This outdoor campaign was for a micro-marketing exercise for their newly launched fruit variants - Litchi & Pineapple that comes in tubs.
This is a brand which is built around ‘family consumption moments’. The proposition is around ‘Har Choti Khushi ka bada Jashn’ - that you don’t need a special occasion to celebrate. Even everyday small moments are worth celebrating with Creamy Delights.
The visual idea was to bring out strongly the USP of ‘Real Fruit’ ingredients in the ice cream.